Ethereum and Tokenization
The second largest cryptocurrency in terms of popularity and capitalization, amounting to more than USD 20 billion, is Ethereum. It was designed and created by an outstanding programmer also working on Bitcoin - Vitalik Buterin. Ethereum is a blockchain along with the development environment for the design of decentralized applications (DApps) and the conclusion of “smart contracts”.
Ethereum initiated tokenization, that is, creating tokens that act as a digital unit of value and provide a wide range of applications. Tokenization involves issuing tokens by assigning them to a specific project, product, asset or process. Tokens offer a wide range of applications. They play a utility, billing, investment and marketing role. Hybrids of these applications are also encountered. Depending on the needs, they can be used for billing for access to specific resources, as a tool to raise funds for the development of a specific project or startup by issuing and distributing tokens in a process called ICO (Initial Coin Offering).
Tokens are also used in marketing. For example, they can act as loyalty points. Token marketing provides new opportunities to use tokens in advertising campaigns. They can be a prize in competitions, a bonus for participation in promotional and advertising campaigns, as well as remuneration for brand ambassadors. Tokenization is also an excellent element of incentive programs aimed, for example, at employees.
Another useful value of tokens is the reflection of the shareholding in a given asset or company. They can represent, among other metals and precious stones (gold, diamonds, other), jewelry, works of art, real estate, securities, other tangible and intangible goods. Tokenization of assets allows reaching a new, huge group of investors with individually lower capital, however, creating a large group and investment value.
In order to meet the needs of the market, we also issued our own tokens based on Ethereum blockchain - Noble Assets Coin, Fancy Assets Coin and Carat Assets Coin. These tokens are closely related to the investments we propose in specific assets. They can be purchased for the Ethereum cryptocurrency available on most cryptocurrency exchanges.